Joshua Pellicer appeared with his first dating product in 2009, although it wasn't until 2011 that he started making a name for himself.
In 2011 his Tao of Badass started to become very popular. In 2012 it grew into one of the most popular and widely distributed dating advice products on the Internet.
Many TV and radio shows have invited him to interview with them. He has also worked alongside The Anthony Robbins Company and as a demographic consultant for AXE Body spray’s advertising department.